Calgary Core Physiotherapy

Brand Strategy & Website

Core Strength

  • Role Strategy, UX, Design, Web Development, Copywriting & SEO

Early on in the planning of their inaugural downtown clinic, Calgary Core recognized that a stand-out website (and, yes, high search engine rankings) would be critical towards reaching their audience quickly and effectively, and ensuring business success. They needed an online presence that would immediately position them above their established competitors, as well as the ability to roll out changes easily and rapidly as the business evolved.

Developed on the Wordpress CMS platform, the website was launched simultaneously with the bricks-and-mortar location and was a resounding and instant success. Within a few short weeks, the site was ranking at or near the top of search results for all relevant keywords. Digital design and direction were coupled with overall brand strategy — including assistance in the design and production of business collaterals and early promotional pieces.