Shared Success
- Role Creative Direction, Writing, Design & Production
- With Soul Integrated Solutions
Momentum is a non-profit organization committed to improving the prosperity of all Calgarians — advocating a ‘hand-up’ rather than a ‘handout’ approach to fostering socio-economic improvements. They also happen to be one of my favourite clients, and some of the best people I’ve ever had the pleasure of meeting. The organization wanted to raise awareness for their Entrepreneurs with Disabilities program — which offers training, education and financial support for disabled entrepreneurs.
Momentum wanted a novel idea for promoting the program — something beyond the typical trifold brochure. And their ability to continue offering the curriculum hinged on increasing participation. As part of the discovery process, we sat down with a group of past and present participants in the program. It was a remarkable, eye-opening experience. So we created a campaign around that experience — including a video, a microsite, and... yes... a raft of trifold promotional brochures.
Watch the Video
